Course Detail

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Effective Event Management

Introduction

Events are part and parcel of the corporate life. There are all types of events being organized ranging from launch of new products to analyst briefings to customer functions to roadshows and press conference etc... A well-organized and effective event will help enhance the corporate image and increase sales potentials whilst a badly organized one will reflect poorly on the organization.

Many marketing professional learn the event organizing skills through trial and error in their career. This course attempt to provide them with the knowledge and skills acquired through experience.

This will be a practical course whereby you learn how to:
- set event objectives
- create an impressive and effective event
- put together a event brief
- select event management companies, partners, sponsors etc..
- plan, budget and control cost
- explore the options available in the market
- avoid the pitfalls

Through this course, the attendee will gain some practical knowledge on organizing an event and some of the pitfalls to avoid as well as understand the different type of events and their requirements.

Course Objectives

• Organise a more effective and impressive event
• Develop an event management (checklist) and how to avoid possible mistakes and pitfalls
• Brief, organise and manage the organising team, suppliers and event partners and manage the overall budget effectively
• Develop an Integrated Event Marketing approach for better impact
• Foster team work and cooperation among the participants

Course Outline

• List the different types of events and discuss their requirements/implications

• How to get started
• Event Concept, objectives and positioning
• Target groups and expectations
• Date and Time of event
• Venue selection
• Program and Entertainment
• Estimated Budget

• Creating an effective Team
• Organise the event team
• Manage external partners and suppliers
• Managing the Event
• Project Management
• Budget Control

• Organising the different events
• Press Conference
• Overseas Event
• Outdoor Event
• Conference and workshop
• Exhibition and Road-show
• Product Launch

• Event Logistics
• Invites / Tickets
• Catering
• Staging and Signage
• General Checklist

• Organising a Great Event
• Catering for the unexpected
• Integrated event marketing
• Tips for Organising a Great Event

Trainer(s)

Ms Tan, Lina

Lina Tan holds a Bachelor of Business Administration degree from the National University of Singapore and a Graduate Diploma in Marketing Management. Lina Tan has close to 20 years of Strategic Planning, Marketing Management and Communications experience in various industries both regionally and locally.

Lina Tan started her Marketing career with several MNCs in both Consumer products and well as Service industries such as Levi Strauss (S) Pte Ltd, Whatman Far East Pte Ltd, DHL Singapore, Far East Region and IndoChina, MasterCard International Asia Pacific and Cycle and Carriage (S) Pte Ltd – Mercedes Benz Division.

Lina held several positions during the years with DHL – Marketing Services Manager for DHL Singapore, Regional Marketing Planning Manager with DHL Far East Regional Office (based in Hong Kong) and Marketing Manager for DHL IndoChina & South Asia.

At Cycle and Carriage as the Divisional Manager (Marketing), Lina played a key role in all the marketing and PR activities for Mercedes-Benz Passenger Cars, Commercial Vehicles and Aftersales services.

Since leaving Cycle & Carriage, Lina has worked with many SME companies and MNCs on various Branding and Marketing projects. She has helped the companies to be more professional and effective in achieving their goals and vision.

Who Should Attend

Young Marketing Executives ( less than 3 years experience ) and other Non-Marketing Professionals who need to organise events in the course of work

Course Details

Date:

14 to 15 October 2009

Time:

9:00am to 5:00pm

Venue:

NTU@one-north campus, Executive Centre

Closing Date:

30 September 2009

Fee:

Standard: SGD$590 Alumni: SGD$472 Group (3 & Above): SGD$531

Registration fees inclusive of:

Course materials
Light refreshments
Lunch
Complimentary parking (1 entry/day) - applicable at NTU@one-north campus only.
Prevailing GST

Online Registration

>> CLICK HERE to Register Online

Methods of Payment

1. Credit Card (Visa and Mastercard only)

2. Cheque made payable to Nanyang Technological University

3. Invoice to Company (for Company Sponsored Participants)

4. E-invoice (for Government Organizations)

Cancellation & Refund Policy

Written notification to cce@ntu.edu.sg or fax: (+65) 6774 2911 at least 10 days before course commencement	No cancellation charges (Full refund)
Written notification within 4 – 9 days before course commencement	50% of course fees (50% refund)
Written notification within 3 days before course commencement	100% of course fees (No refund)